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Meet the man behind Safaricom’s hilarious responses on social media

Kevin Onyango / September 7, 2017
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Eric Mwiti, an online support executive at Safaricom who also runs Eyedeas Digital, which manages social media platforms for businesses.

There is a growing circle of personalities on social media who have earned national notoriety. Eric Mwiti is definitely one of them. He, however, is better known as ‘ER’, the moniker he uses for his posts.

ER works at Safaricom as an online support executive, and has built a reputation for his quirky and hilarious responses on the company’s Facebook and Twitter pages.

And with this, ER has become a brand – something he’s managed to turn into a successful business that registers a turnover in excess of Sh1 million a month. This extremely modest and down-to-earth 30-year-old spoke to Hustle about his journey from call centre representative to social media guru.

 
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